"One campaign or one TikTok series won't ultimately change the whole brand," she adds.
Фото: Ina Fassbender / Reuters
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Document what works as you implement and test different approaches. Keep notes on which tactics seem most effective for your content, which platforms drive the most engaged traffic, which topics generate the most AI citations. This knowledge base becomes increasingly valuable over time as you identify patterns specific to your niche and audience that might differ from general best practices.